Work | Info  

Penguins is one of the best loved publishers
but needed to move forward into the digital world.

We worked on designing 8 new poses for the Penguin
to be used across digital and print communications, as well as looking at how the Penguin would animate. We also developed an architecture for all
iniatives and created more flexible guidelines on
how the Penguin is used on advertising giving
the Penguin brand more presence.

Creative Directors
Stuart Jane
Jason Lowings

Tim Williams

Designed at